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Selecting a web designer
This is a very competitive market and and many static designers willing to put together a site for you. You need to carefully consider what your goals are for the site.
Some goals to consider
- Who is your target market.?
- How will they use your site?
- Why they would choose your site?
- Will the information be static or dynamic?
- Will you need transaction faculties? How will this be done?
- How will you build trust into your site?
- How will you communicate with your visitor?
- How do you get visitors to come to site?
- How will you deliver the goods and services?
- How will you provide support for you product or service?
Readability of text
Your web designer also needs to have web copy expertise. This means that the text on your site must be readable by the visitor. Readers of web page read differently to how they read a book or a newspaper. Generally they scan the page hoping to find what they are looking for.
Usability of the Site
Some designers a good designer but poor designers for usability. If its difficult to navigate your site then your site will fail to keep the visitor on site.
Collaboration and Participation
Most websites do not allow for this but it is an essential ingredient to successful web design. User who participate in your site will return to your site and refer other to your site. Your site should include comments and ratings. Forums are dead.
Fresh content
Insure you have fresh content on your site. This takes a lot of time and money but if your site is old then your ranking will drop of the search engines. Visitors will not return and your site will fail.
Responding to visitors
If your visitor makes a comment then you need to respond in a timely manner. Use auto responders to inform you visitor that you have noted the comment and will reply shortly.
Networking
Create a network through social media channels and become involved with others in social network. as they get to know and trust you they will participate in your web site. Do not spam them with sales material but socialise with them as you would in normal life. Then tell them when you have put fresh content on the site.
This covers only a few things on planning your web site and to get professional advice from a consultant before diving into the deep of the internet
Chriso
Internet Consultant.
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