Samboy Facebook Promotion Attracts 110,000 in a week

Samboy ran a promotion on Facebook to see who could create the largest group with a $10,000 Prize.A group stared this week in aid of the Bushfires and pledged to give the money to the bushfire appeal. I considered this a genuine attempt to win this prize for the appeal. However I emailed Samboy with my concerns as follows.

Original Email

Hi
Samboy is back competition you are running as a promotion has had nearly 90,000 members join a group to support the Victorian Bushfire appeal. This I believe is a genuine effort by the creator of the group to donate the prize money to the bushfire appeal. However to insure that if this is the winning group that the money is directed to the Red Cross I ask and Samboy make a public announcement that they have given the money to the Red Cross.
For added value it would also be good that Samboy show their support to the Bushfire victims as genuine people did in this group and make a substation contribution to the Red Cross Bushfires Appeal.
Thank you for your consideration of my message.
Chris Johnson

I received a reply from Samboy

Alison Backers wrote:
Hello Chris,
Thank you for your email and your concern about the Red Cross donation promised by one of the entrants in our current Facebook promotion, I will be sure to pass on your feedback to the Marketing Manager in charge of this promotion. I can assure you though we are currently having discussions regarding this issue.
In regards to our business making a donation to the Red Cross Bushfire appeal, please be assured that we made a sizeable donation to the cause on Monday 9th February but we do not wish to make details of this public. Our donation is purely meant to help those in need, rather than an opportunity for our business to receive free publicity or public recognition.
Thank you again Chris for taking the time to email us.
kind regards
Alison Backers
Snack Brands Australia
Consumer Contact Representative

Now that is what I like to see. No credit for their donation.

My reply to Alison

Alison
Hey Hey Great Work Guys
I hope your promotion give you what you where seeking. I was at first reluctant to participate in the Facebook Promotion but your email confirms that your company is a responsible citizen and commend your business philosophy.
Thank you for your reply
Regards
Chris

This is a great example of how social network performs. Samboy promotion was never intended to raise money for the Bushfire as the Promotion had been running for several week. Through collaboration on Facebook more than 110,000 people pledge their support behind the promotion to raise the money for the Victoria Bushfire. The only people who gained from this is the people who need it. I think Samboy unintentionally has gained considerably from this demonstrating a very effective way of using social networking.

So next time your at the shop pick up a packet of Samboy Chips

http://www.samboy.com.au/facebook.html