Posts
After several week of Net11 at Curtain University how is my view toward blogging now?
Lets start about my view on day one. I had no interest in blogging what so ever. My kids blog all the time but I sometimes use to think about showing the world what there about and those blogs will come back at them when they mature a bit more and realise what they have written.
But really when the web first started people where making personnel home pages with garbage on them to show who they where. They where very popular that companies like geocity.com became bit hits. No the blogger's sites are really not a lot different than than those old sites only they have become a lot more neater with the use of good quality templates and technology of Cascading Style Sheet CCS.
Publishing on the Internet has become a tool for everyone to use to post anything they like from all about their puppy to how to make a nuclear bomb. But more importantly it has become a major communication tool for the Internet to distribute news, Idea's, advice, images, video and music. As some claim to as Professional status the seems to some contention on what that means as Blogging purest sees it as a armature activities and the professionals are article writers especially if there publishing for the major publishing houses. When you get people like Andrew Bolt of the Melbourne Sun Herald gaining 1 million hits a month then is he blogging or is he a columnist for the paper?
So is there money in blogging? Some say there is but I would say that's down to the few early birds and the pro writers who enjoying a monetary benefit from blogging such as ProBlogger Darren Rowse who just got $2m raised capital and employ 4 full time blogger's and publish about 300 blogs per day.( ProBlogger,2009) The revenue for Darren comes from advertising on his Problogger site and others he owns. His sites is worth a look at as he has his story on how he got to where he is today. Remember that some of his links in his blog are to his sponsor.
Content
The content you write in your blog is another argument as some say it needs to be professional and good content where the other say just write garbage. The idea of the the "Just Write Garbage" theory is that it help to make your advertising work better as the visitor to your blog will click an add to move on. Interesting theory here as you might see this on both sides of the argument but certainly there garbage out there and some popular blogger's are getting lots of hits from publishing garbage. I will return to Andrew Bolt blog. When I visited his blog it look like just a heap of cut and paste with one line description of the links. Hardly a professional blog from someone who gets 1million hit a month but he also is a public face in Australian media that attracts his audience. So is his 1 million hit impressive for some one who creates debate in other media and write his daily column in the Sun Herald. that is around 14,000 hit a day accessed through the Sun Herald
Is it too late to get on the band wagon to become a professional blogger well I do not think so as today it more popular than ever but the competition is fierce in attraction attention in the blogging world. But there is millions a niches in the market that people are yet to discover. I did not understand this 2 years ago when I discovered Silverlight from Microsoft that the best way to use this knowledge was to blog about it because people where searching the net for information on Silverlight. Here is The stats ratings.
Top Searches for Silverlight on Google By Country in the last 12 months | Top Searches for Google search Term in the last 12 months |
| 1.India 100 2.China 84 3.South Korea 76 4.Pakistan 67 5.Norway 66 6.Taiwan 65 7.South Africa 59 8.Singapore 57 9.Hong Kong52 10.United States 52 | 1.microsoft silverlight 100 2.silverlight 2 25 3.download silverlight 25 4.windows silverlight 20 5.silverlight 1.1 运用 20 6. silverlight 2.0 15 7. what is silverlight 10 8. silverlight firefox 10 9. silverlight tutorial 5 10.silverlight mac 5 |
Key words
Key words is the key to getting a high hit rate on the net and getting a high ranking with Google search engine. The Table above tells you that India and China searched for Silverlight the most and the TERM microsoft silverlight was the key words with the rating of 100. This will tell you that the demographics of a Microsoft Silverlight search would give you many of hits from. Those who research these keyword use these words throughout there blog to attract hits and hopefully revenue through the advertising.(Microsoft Silverlight,2009)
Links
The next tip they say is to have plenty of links in your blog and Google loves links. Not sure how this works but has me intrigued so I will look at this closer soon.
Blogger Consultant
The instant money to be made out of blogging would be a consultant role to business. Small to Medium businesses properly have little understanding how blogs could improve their customer base. Build new relationships with customers by writing blogs on their products and service explaining basic and in depth product information. This is not to be hard sell type web site but more the soft sell information site. Example I use to work for a small chemical company and the success of the company was its information on how to successfully maintain floors. The information came via company sales reps. A company blog would certainly lift the profile of this company and many years of experience would be available on the use of it products. Software vendors are now using this method to provide customer support and there is no reason why any other small business could not achieve the same result.
Another story I have is a Outdoor Supply Shop that stocks some of the best product range in Australia however this store is not online.
Opportunities are everywhere.
References
Andrew Bolt,2009, Blog, viewed 13th January 2009,from www.blogs.news.com.au/heralds/andrewbolt/
Sun Herald 2009, Andew Bolt Columist, from www.news.com.au/heraldsun/columnist/0,21997,25717,00.html
Microsoft Silverlight, 2009, Silverlight, http://www.silverlight.net
No comments:
Post a Comment